Key Moment: Video Metrics Exposed: Engagement, Play Rate, Views & Impressions

In this webinar, the metrics that make up aggregate data such as Impressions, Views, Play Rate and Engagement Score were thoroughly discussed. The speaker elaborates on how these metrics function, using Brightcove's video platform as an example, highlighting the effectiveness of focusing on Play Rate. The discussion aims to help understand what can potentially be done with each metric to improve video engagement.